1) Information on the collection of personal data and contact details of the person responsible.
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.
1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Klaus Ueberholz GmbH & Co. KG, Behringstr., 41a, 42653 Solingen, Germany, Tel.: 021251531, e-mail: m.wolf@ueberholz.com. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or SSL protocol. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.
2) Data collection when visiting our website
During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
3) Content Delivery Network
Bunny
On our website we use “Bunny”, a so-called Content Delivery Network (“CDN”) of BUNNYWAY d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia (“Bunny”). A content delivery network is an online service that is used to deliver large media files in particular (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Bunny’s Content Delivery Network helps us optimize the loading speeds of our website. As a matter of principle, Bunny does not interact with visitors to our website and does not process any personal visitor data. Should processing nevertheless occur in individual cases, this will be carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the secure and efficient provision, as well as the improvement of the stability and functionality of our website. For more information, please see Bunny’s privacy policy at: https:
4) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and allow your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.
In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract, according to Art. 6 para. 1 lit. a DSGVO in the case of granted consent or pursuant to Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer: https:
Firefox: https:
Chrome: https:
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https:
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it is clear from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
6) Data processing when opening a customer account and for contract processing
According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. We store and use the data you provide for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved on our part.
7) Comment function
In the context of the comment function on this website, in addition to your comment, information on the time of the creation of the comment and the commentator name you have chosen will be stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address takes place for security reasons and in the event that the person concerned violates the rights of third parties by posting a comment or posts illegal content. We need your e-mail address to contact you if a third party objects to your published content as being illegal. The legal basis for the storage of your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to by third parties as being illegal.
8) Use of customer data for direct marketing purposes
8.1 Subscribe to our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an email newsletter until you have explicitly confirmed that you consent to receive newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on an appropriate link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for any other purpose that is permitted by law and about which we inform you in this declaration.
8.2 Sending the e-mail newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to periodically email you offers for goods or services similar to those you have already purchased from our product line. For this purpose, we must, in accordance with § 7 para. 3 UWG, we do not need to obtain separate consent from you. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs in accordance with the prime rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
8.3 Newsletter dispatch via Klaviyo
Our e-mail newsletters are sent via the technical service provider “Klaviyo”, 225 Franklin St, Boston, MA 02110, USA
Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the U.S., we have a data processing agreement with Klaviyo (“Data Processing Agreement”), in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.
You can view Klaviyo’s privacy policy here: https:
9) Data processing for order processing
9.1 – Transmission of image files for order processing by e-mail
On our website, we offer customers the opportunity to request the personalization of products by sending image files via e-mail. The submitted image motif is used as a template for the personalization of the selected product.
The customer can send one or more image files from the memory of the end device used to us via the mail address provided on the website. We then collect, store and use the files transmitted in this way exclusively for the production of the personalized product as defined in the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further disclosure will not take place. Insofar as the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned shall be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b GDPR. After final processing of the order, the transmitted image files are automatically and completely deleted.
9.2 As far as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be processed in accordance with Art. 6 para. 1 lit. b DSGVO to the contracted transport company and the contracted credit institution.
Insofar as we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c DSGVO by appropriate means of communication (e.g. by mail or e-mail) about upcoming updates in person within the period provided for by law. Your contact data will be used strictly for the purpose of notifying you of updates owed by us and will be processed by us for this purpose only insofar as this is necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
9.3 Use of special service providers for order processing and handling
– Billbee
The order is processed by the service provider “Billbee” (Billbee GmbH, Arolser Str. 10, 34477 Twistetal). Name, address and, if applicable, other personal data are collected in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the processing of the online order to Billbee. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. Details of Billbee’s privacy policy and its privacy statement are available on Billbee’s website at “billbee.io”.
9.4 Transfer of personal data to shipping service providers
– DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany), we will disclose your e-mail address pursuant to Art. 6 para. 1 lit. a DSGVO before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to DHL, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will disclose pursuant to Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to DHL. The disclosure is made only to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with DHL or the delivery notice is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.
– UPS
If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany), we will disclose your e-mail address prior to the delivery of the goods in accordance with Art. 6 para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification to UPS, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b DSGVO only forwards the name of the recipient and the delivery address to UPS. The disclosure is made only to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with UPS or transmission of status information of the shipment delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider UPS.
9.5 Use of payment service providers (payment services)
– Mollie
If you choose a payment method of the payment service provider Mollie, the payment will be processed by the payment service provider Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, The Netherlands, to whom we will transfer your information provided during the ordering process together with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with Art. 6 Par. 1 lit. b DSGVO pass on. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Mollie and only insofar as it is necessary for this purpose.
– Paypal
In case of payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”) within the framework of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in terms of the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal’s data protection declaration: https:
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
10) Use of social media: videos
Use of Vimeo videos
Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Vimeo. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.
The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Vimeo’s legitimate interest in market research and the demand-oriented design of the Vimeo service.
If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For the purpose and scope of the data collection and the further processing and use of the data by Vimeo, as well as your rights in this regard and setting options for protecting your privacy, please refer to Vimeo’s privacy policy: https:
For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo’s own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States and other countries. come in the USA.
This processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Vimeo’s legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. To exercise your revocation, disable this service in the “Cookie Consent Tool” provided on the Website.
11) Web analytics services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your terminal device and enable an analysis of your use of the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States and other countries. come in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. By extension, your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In the process, the IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other data from Google.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information via a special function known as “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized orientation of marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and Google’s handling of data from websites can be found here: https:
All processing described above, in particular the setting of Google Analytics cookies for the reading of information on the end device used, will only be carried out if you have notified us in accordance with Art. 6 para. 1 lit. a DSGVO have given your express consent to this. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https:
12) Retargeting/ Remarketing/ Referral Advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.
Additional data processing will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the USA.
Details on the processing triggered by Google Ads Remarketing and Google’s handling of data from websites can be found here: https:
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the Website or, alternatively, follow the option described above to make an objection.
13) Using live chat system
Zammad
This website uses technology from Zammad GmbH, Marienstraße 11, 10117 Berlin (www.zammad.com) to collect and store pseudonymized data for the purpose of web analytics and to operate the live chat system, which is used to respond to live support requests. From this pseudonymized data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. Among other things, the cookies allow the recognition of the Internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected with the Zammad technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. To avoid the storage of Zammad cookies, you can set your Internet browser so that in the future no cookies can be stored on your computer or already stored cookies are deleted. However, switching off all cookies may result in some functions on our Internet pages no longer being able to be performed. You can deactivate the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with future effect by sending us your objection informally by e-mail to the e-mail address given in the imprint.
14) Tools and other
14.1 Borlabs
This website uses the cookie consent tool Borlabs of the provider Mr. Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs”), which sets two technically necessary cookies (“borlabsCookie” and “borlabsCookieUnblockContent”) to store your cookie preference. The aforementioned processing is carried out pursuant to Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in providing cookie preference management for website visitors.
The “Borlabs Cookie” does not process any personal data. The cookie “borlabsCookie” stores your chosen preference, which you selected when entering the website. The cookie “borlabsCookieUnblockContent” stores which (external) media/content you always want to have automatically unlocked. If you want to revoke these settings, simply delete the cookies in your browser. When you re-enter/reload the website, you will be asked for your cookie preference again.
14.2 – Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC. come in the USA. In this way, Google obtains knowledge that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a DSGVO have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a default font is used by your computer.
For more information on Google Web Fonts, please visit
15) Rights of the data subject
15.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise prerequisites:
- Right to information according to Art. 15 DSGVO;
- Right to rectification pursuant to Art. 16 DSGVO;
- Right to erasure according to Art. 17 DSGVO;
- Right to restriction of processing pursuant to Art. 18 DSGVO;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability according to Art. 20 DSGVO;
- Right to revoke consent given in accordance with Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
15.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
16) Duration of the storage of personal data
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, this data is stored until the data subject revokes his/her consent.
If there are legal retention periods for data that are required in the context of legal transactions or obligations similar to legal transactions on the basis of Art. 6 Para. 1 lit. b DSGVO, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the fulfillment of the contract or the initiation of the contract and/or there is no legitimate interest on our part to continue storing it.
When processing personal data on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 Para. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 Para. 2 GDPR exercises.
Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
